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Wednesday
Apr252012

Marketing Tips from the Kitchen

 Marketing Tips from the Kitchen

Working in several kitchens while in college, I had the opportunity to learn from a few great chefs about what makes a restaurant successful. Managing a kitchen and satifisfying customers is no easy feat. Chefs, like most brands, have to rely on a few key concepts to stay competitive and keep customers satisfied. The chef, in many instances, is really the brand manager for the business.

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Tuesday
Dec062011

IABC Speaker Reveals Trends in Mobile Adoption

"Mobile development must be taken seriously," states IABC speaker John-Paul Walton. "By 2015 the majority of web experiences will take place on mobile devices."

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Wednesday
Oct052011

Web-Writing Insights from Master Communicator John Ettorre

“The web is a giant learning machine,” stated International Association of Business Communicators (IABC) presenter John Ettorre, “if you commit to learning, you’ll leap ahead.”

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