A Brand Makes a Promise

It seems there are only brief moments in our busy lives when we can truly experience a sense of calm.

A deadline met, a dinner date fulfilled, finishing a project, or coffee with a friend. In each case, expectations were set and a promise was kept. These moments are characterized by true happiness and a sense of accomplishment.

Professor Patrick Barwise, Emeritus Professor of Management and Marketing at London Business School, states “Competitive markets have always punished companies that fail to reliably deliver. Keeping your promise is genuinely difficult.”

Brands that deliver aren't simply keeping their promise, they are also delivering happiness - even if only for a brief moment in customers' increasingly busy lives.
by Geof Pelaia