Pelaia Media Group on Twitter
Articles
Blog Index
The journal that this archive was targeting has been deleted. Please update your configuration.
Navigation
Twitter
PMG Upcoming Events
« Say it with Confidence, and Be Confident | Main
Thursday
May052011

Massively Individual

Acclaimed American advertising executive Mary Wells Lawrence once stated, "Come the millennium, I think the greatest demand on the part of mass audiences is going to be for individuality."

Her prediction could not have been more accurate.

Digital technology has allowed us to create a variety of publicly accessible profiles - LinkedIn, Facebook, YouTube, Twitter, just to name a few. Though we may use these channels for a variety of functions (finding a job, connecting socially, promotion), what is consistent is that we all have an audience.

Where we once engaged with our media in anonymity, now our connections, thoughts, affiliations, interests, and viewing histories are increasingly becoming part of our public profile.

This transformation is changing the way we are interacting with media, and the way media interacts with us.

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>