We can't forget that when consumers are searching online, they are looking for an answer. Content marketing, creates an opportunity for businesses to present these querying prospects with answers to the problems they are trying to solve. Just what you choose to present to them should be closely tied to your business with a focus on providing real value to your customers.
Read More
In a hurry to drive the bottom line, many companies are quick to jump on the latest marketing trend or technology in hopes to capture new business. Without any strategy in place, messages may lack substance, relevance and consistency. This ineffective effort will only result in wasted time, resources and money.
Read MoreThere is no question that Social Media provides your business with a means to expand the reach of your promotional messages. Commonly overlooked, however, is the opportunity to gain insight for your business from your followers. Over half of marketers surveyed collect social data, which includes customer activity and feedback, to assist their marketing efforts.
Read More