Brands that deliver aren't simply keeping their promise, they are also delivering happiness - even if only for a brief moment in customers' increasingly busy lives.
Read MoreMany brands are going through a crisis. The demand for authenticity and increased connectivity brought on by social and digital media has transformed the consumer/brand relationship. The curtain has come back to reveal what your brand truly stands for, can you deliver an authentic message?
Read MoreDigital technology has allowed us to create a variety of publicly accessible profiles - LinkedIn, Facebook, YouTube, Twitter, just to name a few. Though we may use these channels for a variety of functions (finding a job, connecting socially, promotion), what is consistent is that we all have an audience.
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