Consumer behavior has undoubtedly gone through a significant shift in recent years. When searching for products or services, the Internet has evolved as the most logical resource for just about everything, which has thrust your website into the center of your marketing plan.
Read MoreTechnology aside, communicators must still rely on their traditional abilities to craft messages. “Tell great stories,” suggested Ettorre, “but don't just narrate. The Internet provides abundant opportunities to enrich your story including video, audio, blogs, images, and social media.”
Read MoreMany brands are going through a crisis. The demand for authenticity and increased connectivity brought on by social and digital media has transformed the consumer/brand relationship. The curtain has come back to reveal what your brand truly stands for, can you deliver an authentic message?
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