Technology aside, communicators must still rely on their traditional abilities to craft messages. “Tell great stories,” suggested Ettorre, “but don't just narrate. The Internet provides abundant opportunities to enrich your story including video, audio, blogs, images, and social media.”
Read MoreWhat does it take to breakthrough? Arm yourself with knowledge that will allow you to navigate the issue, maintain a vast network of resources, and always stay the course. Challenges are always temporary, don't let anything get in the way of accomplishment.
Read MoreBy making a commitment to learning about (3) critical aspects of the operation (offerings, customers, and competitors), organizations will be able to stay on top of their game.
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